Doesn’t the year always feel like it flies by in retrospect? As January 1st approaches, it’s easy enough to run with 2018’s accomplishments and let the rest remain a blur of activity. However, at SynchAudio we like to use the New Year as an opportunity for reflection. Our team has been hard at work through 2018, expanding our presence as an innovator in sync and artist representation globally. Track by track, we’ve watched our catalogue develop and diversify. We’ve added captivating new artists from Australia, Hungary, and Germany, while continuing to receive high profile music placements on an international scale. 2018’s achievements haven’t come without their share of late nights and long hours, but the artists we’ve watched emerge have made it well worth the effort. Still, as we review the past year, we understand that reflection is as much about embracing the past as it is preparing for what’s to come.
IN THE NOW
Even in a fast-growing industry, that seemingly reinvents itself by the day, there are certainly moments that feel like slow motion. It’s easy enough to get lost in the endless stream of music at our fingertips, or the maze of technology now available to help make it all accessible. Yet that same complexity is part of what excites our team about the future. There are fewer rules in today’s music industry, while there’s ample room for experimentation to foster the current generation of creators. For a company like SynchAudio, that prides itself on being artist-first, this is music to our ears. We have the freedom to accommodate an artist’s distinct strengths and needs more now than ever. As the music business continues to re-shape itself, there’s an opportunity to build an industry that is more sustainable for creators. At SynchAudio we feel it is in everyone’s best interest to take that opportunity. Heading into 2019, SynchAudio is proud to have the Artist at the core of our past, present, and future.
It might not be a coincidence that time seems to move just a bit quicker with each year of growth in the music business. Time flies by when you’re having fun after all. As we look back at the host of television and film placements, new music releases, and additions to the SynchAudio family over 2018, we feel incredibly fortunate to have spent our days catering to artists that continue to inspire us. We’d like to thank all of the music supervisors that have listened to our catalogue, placed our music, and helped support our roster over the past year. The progress SynchAudio has made throughout 2018 would not be possible without the incredible team of creators that we get to work with on a daily basis. We can only look forward to our continued growth together into the New Year.
2018’s NEW ARTISTS
- Chymes (Sydney, Australia)
- Middlemist Red (Budapest, Hungary)
- Run Over Dogs (Budapest, Hungary)
- Arbitraire (Munich, Germany)
THE YEAR IN REVIEW
January 5th – Release of Tony Crown’s “In the Now” Music Video
Tony Crown kicked off 2018 by releasing a new music video for his single “In the Now”, offering a surreal portrait of the rising singer-songwriter’s ambient indie rock. Featured on his debut LP Distant From the Universe, the track showcases Crown’s ability to lighten rock’s weight so to speak, but fully maintain its resonance. (Watch Here)
January 10th – Tony Crown Launches Monthly Cover Series
Tony Crown put his talent for adding insightful dimensions to cover songs on display by releasing a new cover each month through 2018. Tracks he released as part of the series included: Five Years (David Bowie), Sunday Morning (The Velvet Underground), Hurdy Gurdy Man (Donovan), The Seeker (The Who), Lay Lady Lay (Bob Dylan), Up From the Skies (Jimi Hendrix), House of Cards (Radiohead), and The Night We Called it a Day (Frank Sinatra).
January 26th – Irene Theo Releases Self-Titled Debut EP
SynchAudio was proud to support the release of Irene Theo’s much-anticipated debut EP. Showcasing 6 tracks of soul, the release marked a welcome introduction to Theo’s enticing blend of R&B/pop. The EP was produced by fellow SynchAudio favourite Dusty Chesterfield, and has already received television placements in The Fosters, Sideswiped, and The Royals, as well as a radio placement on CBC’s Big City, Small World. The album also landed Theo in the top 15 of iTunes’ “Top 200 Releases” on the Canadian R&B/Soul chart. (Listen Here)
January 30th – SynchAudio Negotiates Partnership with Midem for 2018
SynchAudio CEO Noush Mostaghimi was very excited to renew her company’s partnership with Midem early on in 2018. Midem is one of the music industry’s premier conferences, trade shows, and festivals, taking place annually in Cannes, France. SynchAudio would announce its plans to return to as a sponsor for Sync Day taking place on June 6th, 2018. (Read More)
March 13th – Poema’s “Go Away” featured in The Fosters’ 100th Episode
While Freeform’s The Fosters celebrated its 100th episode over the past year, SynchAudio was excited to have indie-pop duo Poema help mark the occasion. Their shimming R&B throwback “Go Away” received a placement in the popular network drama’s milestone episode. (Read More)
June 5th– 8th – Midem 2018 – Cannes, France
Always one of the year’s highlights, Midem was in full form for its 2018 edition. Taking place at the lavish Palais des Festivals, the celebrated music conference, trade show, and festival once again proved to be at the forefront of creation in the music industry. SynchAudio was excited to return as a sponsor for Sync Day June 6th, which saw an impressive cast of sync professionals talk the latest developments in sync. (Read More)
August 6th – Barbados Ministry of Tourism features Debbie Reifer
In an exciting development for SynchAudio’s roster, the Barbados Ministry of Tourism based an entire promotional campaign around Debbie Reifer’s track “We Are Love.” We are Love Barbados saw Reifer’s bright blend of adult-contemporary, reggae, and pop, stand front and centre. The placement marked a promising step forwards for the talented singer-songwriter out of Bridgetown. (Watch Here)
October 12th – SynchAudio Receives Official Trademark in North America
2018 saw Mostaghimi officially receive the trademark rights to the SynchAudio company name, further legitimizing the company’s presence in both the United States and Canada.
October 12th – Tony Crown Releases “The Night We Called it a Day” Music Video
Shot in New York City, Tony Crown’s latest video brings the story of heartbreak in Frank Sinatra’s “The Night We Called it a Day” to life. Crown’s cool-headed spin on Sinatra’s classic is one of many standouts in his series of covers released throughout 2018. (Watch Here)
November 14th – SynchAudio Featured on Official Ray Donovan Playlists
SynchAudio’s roster made several appearances on notable playlists throughout 2018. This included Tony Crown, Middlemist Red, Poema, and Debbie Reifer being featured on Showtime’s official “The Music of Showtime Series Ray Donovan” playlist alongside artists such as David Bowie, Queens of the Stone Age, and the Eagles. Crown, Middlemist Red, Poema, as well as Mimi O’Bonsawin were also featured on Picture Music Company’s “Ray Donovan • Official Soundtrack from the Showtime Series” playlist, curated by Oscar-nominated music supervisor Nora Felder (Stranger Things, Ray Donovan).
November 28th – Tony Crown Featured in Stencil Magazine
A popular music publication based out of the UK, Stencil Magazine recently published a feature on Tony Crown. This signifies an important step forwards for Crown as he continues to expand his following outside of North America. (Read Here on Page 137)
December 7th – Tony Crown Releases “Killing Machine” Music Video
Set by shadowy ragtime piano and a steady percussive march, “Killing Machine” shows off Tony Crown’s intensified side. As a follow up to the song’s latest placement in Supergirl, Crown recently released a music video for the track. This marked Crown’s third music video of 2018. (Watch Here)
December 7th – SynchAudio Designs Baron Blackout’s Theme in Henchmen
SynchAudio was thrilled to design the theme for Baron Blackout, a super villain voiced by Alfred Molina in the animated blockbuster Henchmen. The film features music supervision by award-winning music supervisor Mary Ramos (Kill Bill, Django Unchained, The Hateful Eight), as well as a star-studded cast. Among others, the cast includes: Nathan Fillion, Rosario Dawson, James Marsden, Jane Krakowski, Thomas Middleditch, Craig Robinson, and Rob Riggle.
December 7th – Tony Crown Announces Upcoming Release of Burning the Roses
Marking the close to an eventful year, Tony Crown recently announced the release of his new EP Burning the Roses for January 25th, 2019. The EP’s title track is slated to release as a single for January 11th.
SynchAudio is a Toronto boutique music placement company that provides one-stop, full service licensing representation for the use of music and media in all screen based storytelling platforms. Follow @SynchAudio for more great music industry news or log on to synchaudio.com to preview our extensive catalogue.