Music Business

Sync Secrets of Midem 2017

Written by Sandy James
Edited by Farinoush Mostaghimi (Noush)

Midem is the global leader in music conferencing, held annually along Southern France’s scenic shores in Cannes. SynchAudio was a proud partner of Midem this year, helping share the latest developments in sync licensing and its growing position in the music business. Following a resourceful week of industry events, we compiled our top-10 Sync Secrets of Midem 2017.

1. Metadata is a must. Metadata is information about a song that is embedded directly into the music file. This includes the track’s title, all artists/composers involved, album, genre, contact information, and any other relevant details about a song.  Music supervisors go through hundreds of tracks in a day, they need songs to be easily sortable, and for an artist’s contact info to be readily available.

2. Register your tracks with a performing rights organization (PRO). You’ve finally gotten synced, make sure you get paid. If your music isn’t registered accurately, you may not receive proper royalties.

3. Using samples is a sure fire way to prevent your track from getting synced. Songs that sample other tracks present too many obstacles in the licensing process for music supervisors. We know it probably sounds incredible, but it’s unsyncable.

4. Instrumental versions of songs are hugely useful for music supervisors. Music is often needed during a scene with dialogue, and tracks with vocals can interfere with the story. Artists should always have an instrumental edit of a song mixed and ready to go.

5. Shortened versions of a track are also very beneficial for artists to have on hand. Particularly in music for advertisements, an artist’s whole song will not get  synced. Preparing an edit that highlights a track’s most useable section will save time for everybody involved in the sync process.

6. Having sync representation gives artists their greatest chance of getting on a music supervisor’s radar. Music supervisors will use sync agencies to help them find good tracks quickly. With that being said, artists should only surround themselves with trustworthy partners that are transparent.

7. Look at artists that are thriving in sync, and study how they’ve built success. Listen carefully to the music that gets placement in the kinds of films or shows that you’d like to work in. This doesn’t mean replicating what’s being done exactly, but directors and music supervisors have a method behind the tracks they select. If a certain kind of music rarely gets synced, there’s likely a reason for it.

8. Be patient as an artist. The world of sync is extremely competitive, but can be just as rewarding. A film or television show occasionally changes its mind about a track at the last second. This can be heartbreaking for an artist, but staying positive isn’t only necessary to keep moving forward, it assures your representation that you’re cut out for this business.

9. Building your online presence is easier and more important than ever. Pick a band name that’s easy to google, a music supervisor shouldn’t have to look far to find you. Learn how to utilize online tools properly, and start engaging fans with them. Creating your own movement will not only draw more attention to yourself, but gives you more control as an artist.

10. Don’t sacrifice quality. In the end it’s about the music. It’s useful to understand how others are succeeding, but you have to be the best version of yourself as an artist. If you’re good, people will start to take notice.


SynchAudio is a Toronto boutique music placement company that provides one-stop, representation for the use of music and media in all screen based storytelling platforms. Follow @SynchAudio for more great music industry news or log on to to preview our extensive catalogue.

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